Forbes magazine for the first time compiled a rating of the richest bloggers in the Russian segment of Instagram, the list was published on the magazine’s website on November 20.
So, TV presenter Ksenia Sobchak earns the most on advertising – her income is estimated at $ 1.6 million. She posts several advertising posts a week, and sometimes a day, in her account. Sobchak has advertising contracts, in particular, with the brands Bosco di Ciliegi and Dior Makeup, which she regularly mentions in publications.
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This is followed by TV presenter Regina Todorenko ($860,000), who collaborates with cosmetic brands, manufacturers of clothing and goods for children.
The top three is closed by TV presenter, singer Olga Buzova, whose income is similar to that of Todorenko. She is the face of several major brands, including Head & Shoulders (Procter & Gamble) and Johnson & Johnson. Contract amounts can vary from $200,000 to $500,000.
In total, there are 15 Instagram stars on the list, among which only two men are autoblogger Alan Enileev ($850,000, 4th place) and mixed martial arts fighter Khabib Nurmagomedov ($570,000, 7th place).
Also in the rating were singer Polina Gagarina and Elena Temnikova, actress Anna Khilkevich, producer Yana Rudkovskaya, blogger Ida Galich and others.
In August, the media revealed the income of popular Russian bloggers. So, the highest paid Internet star in August was named Valentin Petukhov, the leading YouTube channel about Wylsacom technologies and gadgets. Journalist Yuri Dud and TV presenter Anastasia Ivleeva earn a little less on the Web.