For the eighth time, the brand of the American company Apple topped the annual rating compiled by Forbes magazine and is recognized as the most valuable in the world.
Experts found that this year the brand has risen in price by 8% compared to 2017, and valued the company at $182.8 billion. According to the publication, only Apple is able to sell 29 million smartphones in the first two months, taking into account the retail price of $1,000. , reports TASS.
In second place in the ranking was Google, which is part of the Alphabet holding. Experts said that the brand value increased by 30% and valued the company at $132.1 billion. The top five also included Microsoft – $104.8 billion, Facebook – $94.8 billion and Amazon – $70.9 billion. All companies showed good increase in the price of their brands.
The top 10 most valuable brands also include Coca-Cola, Samsung, The Walt Disney Company, Toyota, and AT&T (one of the largest US carriers). There were no Russian companies in this rating of the magazine.